In our continuing series of highlights from Worldwide ERC® President and CEO Peggy Smith’s Leadership Unplugged interviews at the 2018 Global Workforce Symposium, we listen in on some innovators’ perspectives.
Innovation. It’s one of the hallmarks of disruption done right. When Worldwide ERC® CEO Peggy Smith asked several thought leaders to talk about what’s emerging in today’s mix of advanced technology, mobile people, and creative business approaches, she was the recipient of some remarkable perspectives.
Smith chatted with Tom Dempsey, Vice President, Business Development, Quicken Loans about the proliferation of great ideas, some of which had been incubating for years before they appeared as startup or popup companies. Dempsey spoke about the opportunity that comes from being able to look at one’s business model to find new, better ways to serve customers and add efficiencies - and assume no rules! He pointed out the results that come when innovators can “get outside of the box and really get to what people want.” One example? “Pushing a button and getting a mortgage! The idea that you can harness data and make decisions quickly…it’s exciting to see where technology will go.”
Liam Brennan certainly saw where technology was going when he launched GT Global Tracker. “You came in and did a little bit of a disruption!” Smith said to Brennan, CEO of the company, which helps employers track their business travelers for compliance with taxation and immigration issues. “What did you see that made you think, ‘I can do better?’” Brennan recalled the period when he and his team were studying business travel issues and could see some concerns that were going to be bigger problems over time: “We started to build a product to try and get ahead of the curve.” Brennan noted that their goal was to preserve the current ecosystem so that their customers wouldn’t need to change business processes that involved IT or HR systems, or their relocation management company. By creating a solution that could “just plug into” the enterprises already connected to the business traveler, it was possible to provide analysis of data that’s already there. Smith then asked Brennan what he saw in the area of “bleisure” (business + leisure trip combinations). He noted that’s another area where close tracking of data helps, as “the combination of work and leisure is leading to situations where the time in country might trigger thresholds for compliance issues.”
Smith invited Heather James, executive vice president, Nomad Temporary Housing to share her viewpoint on innovation in the housing industry. James, who sees her company as the “first true, unbiased aggregator,” noted that the business model is to leverage existing temporary housing inventory in the marketplace with bookings that go out to 950 partners worldwide. She noted that technology is an enabler, but even amid all the new platforms coming out, “The pendulum can’t swing all the way one way or all the way the other. It can’t be totally high-tech, it can’t be, ‘oh we’re going to hold your hand the whole way’…there’s got to be this meeting in the middle so that someone gets the benefit of all.”
Speaking with Ben Cross, CRP, vice president, business development for University Moving and Storage, Smith noted that the moving industry—one of the oldest in the mobility space—is often a frontrunner in innovation, and embracing new technologies. Cross agreed, noting such enhancements as accelerating and automating documents, and the use of video surveys. He pointed out that video has other possibilities, too, of a more ‘human’ nature: “There’s a real opportunity to incorporate video into the service delivery model,” Cross said. “So you could send the transferee a video, they can self-serve, but they still get that personal feel of having spoken with someone.”